The TRAP program was created to involve the Future Farmers of America with the technology of Monsanto’s pest management systems. Rose Design developed a collaborative co-branded campaign that was sent to pre-qualified FFA members that provided instructions in an informative and entertaining way. The result was greater pest-management awareness amongst farmers and made it a fun learning experience for the FFA students.

Monsanto is a Fortune 500 company headquartered in St. Louis, Missouri. It is a world leader in herbicide production as well as genetically engineered seed technology.