The need for Afinitas was to build a website that, once done, would be easily updated regardless of its complexity. When this project began, Afinitas as a name in concrete manufacturing, had no brand equity, because it was a newly formed company from a conglomerate of five well-known businesses within the concrete field. Using a custom designed WordPress template, we brought together the five existing websites into a single-visioned corporate structure. We added customized functionality, existing plug-in features, as well as an e-commerce option, that produce a seamless, accessible experience for the user. This new website captures all the symbiotic benefits of these five companies that are now Afinitas, making the whole much greater than the sum of its parts.