Sigma-Aldrich had previously been identified as a reagents commodity supplier and not as a cutting-edge life science research leader. Rose Design developed a branding standard that not only illustrated Sigma’s commitment to life science research, but also positioned them as a leader in the field, by developing unique illustrations that depict activities at a molecular level. These interpretations became the visual benchmark for all of the life science industries.

Sigma-Aldrich is a leading life science and high technology company based in St. Louis, Missouri.